Market Research & Analytics -- Advisory & Execution

Fuller Market Research.
Better Decisions.

I help organizations design studies, analyze data, and deliver actionable insights that support product, pricing, customer, and growth decisions.

Whether you need advanced analytics for a specific study, help designing a research program, or an experienced research partner on a fractional basis, I provide senior-level expertise without the cost of building a full internal team.

What I Do

Many organizations collect customer feedback, survey responses, and market data. The challenge is turning that information into confident decisions. My work focuses on building the connection between research findings and business action.

Research Design

Study design, questionnaire development, sampling plans, weighting strategies, and analytical frameworks that align with your business objectives.

Advanced Analytics

Segmentation, conjoint analysis, MaxDiff, TURF analysis, key driver analysis, pricing studies, SEM, and custom statistical modeling.

Strategic Insights

Executive-ready reporting and recommendations that help stakeholders make decisions with confidence.

Areas of Expertise

Customer Segmentation
Brand Research
Customer Experience Research
Concept & Product Testing
Conjoint Analysis
Discrete Choice Modeling
Pricing Research
Experimental Design
MaxDiff Analysis
TURF Analysis
Key Driver Analysis
Predictive Analytics
Structural Equation Modeling
Perceptual Mapping
Survey Methodology
Weighting & Sampling
Statistical Testing & Multivariate Analysis
Text Analytics & Open-End Analysis

Who I Work With

Research Agencies

White-label quantitative analysis, modeling, statistical consulting, and overflow support for complex client engagements.

Product Teams

Customer understanding, feature prioritization, product optimization, and pricing strategy.

Marketing Teams

Segmentation, positioning, messaging development, and brand tracking initiatives.

Growing Businesses

Organizations that need experienced research leadership but do not yet require a full-time insights team.

Engagement Options

Analytics Execution

Ideal when your team already has a research plan, questionnaire, and data collection process in place, but needs expert support executing the analytics.

  • • Conjoint & Discrete Choice modeling
  • • Segmentation development
  • • MaxDiff analysis / TURF
  • • KDA and predictive modeling
  • • SEM and advanced statistics
  • • Text analysis and coding
  • • Custom analytics plans

Typically $3,500 - $7,000

Full Research Engagement

End-to-end support from research strategy and design through reporting, recommendations, and stakeholder presentations.

  • • Business problem framing
  • • Research design
  • • Survey development
  • • Sampling strategy
  • • Advanced analytics
  • • Executive reporting

Typically $7,500-$15,000+

Fractional Research Partner

Ongoing access to senior market research and analytics expertise without adding a full-time employee.

  • • Research leadership
  • • Vendor management
  • • Analytics guidance
  • • Executive presentations
  • • Stakeholder communication
  • • Strategic advisory support

Starting at $2,500/month

How the Process Works

01

Discovery

Clarify the business questions and decisions that matter.

02

Design

Develop the research and analytics approach.

03

Analyze

Apply appropriate methodologies and interpret findings.

04

Recommend

Deliver actionable insights tied directly to business decisions.

Contact

Tell me about your research or analytics challenge and I'll get back to you.

Or email me directly: brent@fuller-mra.com